For example the problem of chronic disease management is not amenable to simple single
point solutions like a new drug or therapy – instead it requires system-level intervention
involving patients, carers, drugs and other treatment regimes across a broad therapeutic
range, healthcare funding, etc. But the incidence of this problem is increasing with an ageing
population and with growing concerns about childhood obesity, etc. Estimates suggest that
dealing with diabetes – one of the major chronic disease challenges – now costs the UK NHS
10% of its budget and the figure is likely to rise sharply