The five-year average return on assets for the Candy and Other Confectionary Products industry in 2008 was 3.43 percent. This calculation indicates that both Hershey and Tootsie Roll outperformed the industry during 2008. However, Hershey’s performance, as measured by ROA , increased from 2007 to 2008 while Tootsie Roll’s declined . Hershey’s 2008 ROA is 1.66 times that of Tootsie Roll’s , so this multiple increased from 0.79 in 2007 and indicates an increasing relative ROA performance.