Obstacles Faced He had a major feud with his younger brother, after their father died, and took control of roughly half of the divided company. Today, Anil Ambani's company acts a major market competitor to him. RIL had to shut its much popular petroleum retail outlets, across the country. Controversy over Reliance fresh outlets, as it led to an outcry among vegetable vendors, who failed to find customers, as reliance sold out the veggies at lower prices.