Banner Ads
• Banner ad
– Small rectangular object on Web page
– Displays stationary or moving graphic
– Includes hyperlink to advertiser’s Web site
– Versatile advertising vehicle
• Attention-grabbing banner ads
– Use animated GIFs and rich media objects
• Created using Shockwave, Java, Flash
• Interactive marketing unit (IMU) ad formats
– Voluntary standard banner sizes
• Advice: design Web site to meet individual customer
needs
– Offer alternative shopping paths
• Getting right products to the right places at the best
time to sell them