FAMILY The family is the most important consumer buying
organization in society, and family members constitute the most
influential primary reference group.
7
There are two families in the
buyer’s life. The family of orientation consists of parents and
siblings. From parents a person acquires an orientation toward
religion, politics, and economics and a sense of personal ambition,
self-worth, and love.
8
Even if the buyer no longer interacts very
much with his or her parents, parental influence on behavior can be
significant.
FAMILY The family is the most important consumer buyingorganization in society, and family members constitute the mostinfluential primary reference group.7There are two families in thebuyer’s life. The family of orientation consists of parents andsiblings. From parents a person acquires an orientation towardreligion, politics, and economics and a sense of personal ambition,self-worth, and love.8Even if the buyer no longer interacts verymuch with his or her parents, parental influence on behavior can besignificant.
การแปล กรุณารอสักครู่..
