Frequently written as: Air Asia
AirAsia is one of the world’s leading Low-Cost Carrier (LCC) headquartered in Malaysia. It is the pioneer of Full-LCC in Indonesia, having the main characteristics as follows: add-on facilities purchasable during online booking like checked baggage, pre-reserved meal and seat selection. This aims to provide affordable flight fare to its customers.AirAsia has a number of subsidiaries. Two of the well-known ones in Southeast Asia are Thai AirAsia and Philippines AirAsia. Besides its main hub in Kuala Lumpur, Malaysia AirAsia opened secondary hub in Johor Bahru, fyling to destinations like Singapore, Phuket and Bangkok.As one of the affiliates of AirAsia International, AirAsia Indonesia (QZ) serves domestic and international routes in/from Indonesia. AirAsia Indonesia began operating in year 2004 from Soekarno-Hatta headquarter. Both domestic and international flights operate at Terminal 3 Soekarno-Hatta International Airport.Numerous awards have been achieved under Tony Fernandes’ leadership. AirAsia Indonesia is listed in Category 1 for flight safety. For four years in a row, AirAsia achieves Skytrax’s World’s Best LCC. Up to 2005, AirAsia Indonesia targets to operate 34 units of Airbus. As a result of high-standard maintenance, no plane older than 3 years are still operating due to fuel efficiency.One of the airline’s strategies is to offer promo fares. Two of Air Asia’s popular promos are Promo Karnaval 2 Juta Kursi (Carnaval Promo for 2 Million Seats), Promo Kursi Gratis (Free Seat Promo), besides the weekly ones. The promo offers both domestic and favorite international destinations such as Thailand and Singapore. Air Asia’s low price fare lives up to the airline’s favored slogan “Now Everyone Can Fly”. In Indonesia, AirAsia also pioneers the method of online booking. Online booking results in lower operational cost and hence, low flight fare. Using online booking system, people may book anywere and anytime. This method is then followed by the other local airlines.