Venom Energy is an energy drink brand produced and distributed by Dr Pepper Snapple Group of Plano, Texas. It is one of the few energy drinks that uses a thick aluminum bottle. Venom Energy was released in 2002 in a more typical beverage container and was relaunched in the new aluminum bottle and with a new taste in early 2008.[1]
In 2008, Venom Energy entered into a partnership with the Arena Football League to promote the product during the 2008 playoffs on ESPN and ABC.[2] In addition, Cincinnati Bengals wide receiver Terrell Owens is now a spokesman for the brand.[3] The company also sponsors the Andretti Autosport IndyCar Series team with driver Marco Andretti,[4] Pavel Datsyuk[5] of the Detroit Red Wings, Max Talbot[5] of the Pittsburgh Penguins and Milan Lucic[5] of the Boston Bruins, all from the NHL as well as Jordan Farmar[5] of the New Jersey Nets (NBA) and Lance Berkman[5] of the St. Louis Cardinals (MLB).