note
Privacy is a big deal, and the information collected is kept anonymous. Cookies are not only used by websites for tracking. Cookies also allow websites to “remember” a visitor’s preferences, such as language and location. Where a visitor will not accept the cookie from an advertising network, either by opting out or because their browser deletes cookies, many ad servers will rely on the IP address of the visitor to track which websites are visited. Even though the information is anonymous, there are consumers who do not like having their browsing habits analysed so that better advertising can be served to them.