Multigenerational Diversity
Four generations are now in the workforce
Each has different defining characteristics and nicknames
Managers need to be aware of and skilled in dealing with the different generations
CORPORATE CULTURE
Corporate culture interacts with the formal structure to produce behavioral norms
Pattern of basic assumptions, values, norms and artifacts shared by organizational members
Corporate Culture and Employer Branding
Employer branding: Firm’s corporate image or culture created to attract and retain the type of employees the firm is seeking
Companies want a brand that will entice individuals to join and remain with the firm