Four Seasons’ Core Competencies in the French Market
Four Seasons’ competitive advantage in the Hotel industry of USA is mainly their admirable portfolio of references. With their years of experience and dominance in the market in providing accommodation and hospitality service, they have gained a long list of loyal clients who have impressive business backgrounds by themselves. This promotes the corporate image of Four Seasons to potential customers as one of trustworthiness and quality. If such companies in Four Seasons’ references were deeply satisfied with the products and services that Four Seasons provides, larger chances of attracting possible additional clients in their already long list are sizeable. This portfolio of clients could be Four Seasons’ most effective marketing tool yet. On a more general context, the competitive advantage of Four Seasons could be pointed at their good record in being able to keep clients satisfied, which is an attribute that not all rivals in the business can boast of. Another competitive advantage of the organization is their ability to extend market leadership in France even after the entrance of other companies in the same line of business with better technologies and more market scope than Four Seasons.
Another Four Seasons aspect which can be considered as a core competency is their strategic business planning. Their planning is about setting a direction for the business, a direction to which everybody, executives and employees become committed. It ensures that every part of the company is in harmony, moving towards a clear business purpose that will give Four Seasons further competitive advantage and improve its performance even more. With the planning of Four Seasons’ business come actions or decisions with high impact, or those decisions that affect the company strategically, rather than those that merely concern its normal operating routine. Most of those decisions concern for instance, changing the business model, focusing on new market sectors, fundamental improvements in customer service, making critical investment decisions or obtaining a better return on research and development expenditure. Such action or decisions affect Four Seasons’ long-term performance and enable it to achieve its competitive advantage.
Four Seasons’ Core Competencies in the French Market
Four Seasons’ competitive advantage in the Hotel industry of USA is mainly their admirable portfolio of references. With their years of experience and dominance in the market in providing accommodation and hospitality service, they have gained a long list of loyal clients who have impressive business backgrounds by themselves. This promotes the corporate image of Four Seasons to potential customers as one of trustworthiness and quality. If such companies in Four Seasons’ references were deeply satisfied with the products and services that Four Seasons provides, larger chances of attracting possible additional clients in their already long list are sizeable. This portfolio of clients could be Four Seasons’ most effective marketing tool yet. On a more general context, the competitive advantage of Four Seasons could be pointed at their good record in being able to keep clients satisfied, which is an attribute that not all rivals in the business can boast of. Another competitive advantage of the organization is their ability to extend market leadership in France even after the entrance of other companies in the same line of business with better technologies and more market scope than Four Seasons.
Another Four Seasons aspect which can be considered as a core competency is their strategic business planning. Their planning is about setting a direction for the business, a direction to which everybody, executives and employees become committed. It ensures that every part of the company is in harmony, moving towards a clear business purpose that will give Four Seasons further competitive advantage and improve its performance even more. With the planning of Four Seasons’ business come actions or decisions with high impact, or those decisions that affect the company strategically, rather than those that merely concern its normal operating routine. Most of those decisions concern for instance, changing the business model, focusing on new market sectors, fundamental improvements in customer service, making critical investment decisions or obtaining a better return on research and development expenditure. Such action or decisions affect Four Seasons’ long-term performance and enable it to achieve its competitive advantage.
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