People now access news and information in a variety of formats, including by email, from websites, on interactive digital TV, in an SMS (Short Message Service) text to their mobile, and downloaded as a podcast. The rate of technological
change and uptake of new technologies is rapid. For example, data from the UK Office of National Statistics show that 55% of households had internet access in 2006, compared to 10% in 1999 (Figure 2). In many European countries the use of these technologies is even higher (Figure 2).
Yet when patients visit their doctor, information provision will almost invariably follow the pattern of a verbal explanation, occasionally accompanied by a printed patient information leaflet. Alternative formats are accessible and familiar to many patients but rarely used in mainstream practice. However, there are a number of randomized controlled trials that demonstrate the use of different formats to communicate health information to patients, including audio recordings, the internet, CD-Rom, video, and text message (Box 3).14 There
is evidence that these formats are in many cases more effective than traditional health communication: written information can improve health knowledge and information recall, but alternative format resources can improve health
knowledge, user satisfaction, self-efficacy and health behaviour
People now access news and information in a variety of formats, including by email, from websites, on interactive digital TV, in an SMS (Short Message Service) text to their mobile, and downloaded as a podcast. The rate of technologicalchange and uptake of new technologies is rapid. For example, data from the UK Office of National Statistics show that 55% of households had internet access in 2006, compared to 10% in 1999 (Figure 2). In many European countries the use of these technologies is even higher (Figure 2). Yet when patients visit their doctor, information provision will almost invariably follow the pattern of a verbal explanation, occasionally accompanied by a printed patient information leaflet. Alternative formats are accessible and familiar to many patients but rarely used in mainstream practice. However, there are a number of randomized controlled trials that demonstrate the use of different formats to communicate health information to patients, including audio recordings, the internet, CD-Rom, video, and text message (Box 3).14 Thereis evidence that these formats are in many cases more effective than traditional health communication: written information can improve health knowledge and information recall, but alternative format resources can improve healthknowledge, user satisfaction, self-efficacy and health behaviour
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