I just had my meeting with Pat and medical team on holistic plan.
In general ok, but work need to be done on especially trade part, A&P budget.
Can you pls::
- Do not add headcount costs in this proposal, these are not A&P costs!
- Pls specify a bit more per activity in the # of events/activities what we will do, number of events, etc
- Number of target audience we will reach and expected awareness/trial conversion per activity. Pls base it on a logical but straightforward calculation. We do not have all the info but you have a lot of experience which you can use for a best guestimate
- Pls look at A&P budget. POSM/visibility should be in but should be realistic. Also pls calculate the number of stores in which we will deploy the extra visbility. Think more of GT/OT accounts rather than MT for extended visibility. For example: lightning shall not be placed in BigC or Tesco as we might not even get permission and if so, it would be too expensive
Pat needs to see it tomorrow early afternoon, can you pls work together on getting the right numbers in, or, the best guestimate. Thanks