the rest of this chapter models the kind of analyses you can take to a variety of ethical situation that arise in relation to purchasing, marketing, and sales functions. The case below, "A Trip to Las Vegas," is followed by detailed ethical analyses in relation to each of the ethical theories presented earlier: utilitarianism, Kant's categorical imperative, Rawls's justice ethics, and Aristotle's ethics of virtue. The chapter closes with a series of case studies and questions about the cases the challenge you to analyze ethical issues in areas of purchasing, marketing, and sales.