1. Establishing a sense of urgency
Identifying and discussing crises potential crises or major Opportunities
2. Creating the guiding coalition
Putting together a group with enough power to lead the change
Getting the group to work together like a team
3. Developing a vision and strategy
Using every vehicle possible to constantly communicate the new vision and strategies
Having the guiding coalition role model the behavior expected of employees
4. Communicating the change Vision Getting rid of obstacles