The next stage in the cycle is the Sales and Operations Planning review of demand against supply. The result of this step is to constrain the forecast, and thus estimate a true forecast of how much demand Whirlpool expect to fulfill, based on existing supply capabilities. The demand-supply mismatch that is created as a result of this constraining process is then communicated to the NAR OPS (director-level cross-functional team) and Executive S&OP (VP-level cross-functional team) for review. The supply-demand reconciliation at each of these levels may also result in decisions that can help alleviate some constraints, thereby reducing the initial gaps. The final constrained forecast is then provided as an input to promotional planning reviews, with the intent of alerting sales and marketing to short-supply SKUs, as well as item in excess supply, so that they can do some “demand shaping” activity to “Sell What’s Available Today,” affectionately called SWAT
The next stage in the cycle is the Sales and Operations Planning review of demand against supply. The result of this step is to constrain the forecast, and thus estimate a true forecast of how much demand Whirlpool expect to fulfill, based on existing supply capabilities. The demand-supply mismatch that is created as a result of this constraining process is then communicated to the NAR OPS (director-level cross-functional team) and Executive S&OP (VP-level cross-functional team) for review. The supply-demand reconciliation at each of these levels may also result in decisions that can help alleviate some constraints, thereby reducing the initial gaps. The final constrained forecast is then provided as an input to promotional planning reviews, with the intent of alerting sales and marketing to short-supply SKUs, as well as item in excess supply, so that they can do some “demand shaping” activity to “Sell What’s Available Today,” affectionately called SWAT
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