From this standpoint, the present study aimed to investigate non-thermal effects of electricity on anthocyanin degradation during ohmic heating of jaboticaba juice. Even though ohmic heating is considered a thermal processing technology, the non-thermal effects associated with the passage of the electrical current thought the food exists and it can influence the degradation of nutritional compounds. One of the techniques to evaluate the non-thermal effects during the heating process consists of matching the time–temperature histories during conventional and ohmic heating processes. As the thermal histories of both heating technologies are the same, any difference in the results can be associated with the
non-thermal effects of the electricity. In the present study the thermal histories of ohmic and conventional were matched during the heat treatment of jaboticaba juice, and the degradation kinetics of anthocyanins were evaluated and compared to get a better understanding of the interaction between electric fields and the bioactive compounds of foods.