Turning Operations Around
In the fad of 1975, with rapidly deteriorating operations both at home and abroad, Heublein tapped Michael Miles to salvage the chain. Miles was initially brought in to head up Heublein's international group, which by this point was dominated by KFC. Miles had come to Heublein after managing KFC's advertising account for ten years with the Leo Burnett agency. At Heublein, he had risen to vice-president in charge of the Grocery Products Division. While he had little international experience, he had developed a strong reputation for strategic planning. His challenge in late 1975 was to install consistency in international operations by increasing both corporate support and control. One of his first