it was the traditional ebay sellers who cried foul, asserting that the company's new strategy made it harder for them to do business profitably while favoring the high-volume sellers. donahoe responded that managers at ebay knew there would be growing pains, but that the transformation was essential. "we have to create a marketplace where we're helping our sellers give our buyers that want, " he said. he added that the he strongly believed that buyers wanted a fixed price, quick service, and free shipping. for ebay to not focus on market demands would ultimately be bad for everyone