The philosophy behind INVE Aquaculture has always evolved around two main items: continuous research and knowing what goes on in the market – in other words: being close to the customer. Understanding what he needs, which difficulties he faces and how, as a company, we can help him to overcome those obstacles.
During our first couple of years of existence, we basically grew up together with the fish farming pioneers in the Mediterranean area and the shrimp farming pioneers in Latin America and Asia. This close interaction with farmers still exists today, and has long been the best school for identifying customer needs and opportunities for new product development.
Being close to the customer is also the key behind our commercial infrastructure. Over the past 30 years we have invested heavily in a commercial network of local presence, which is truly unique in the industry. The so-called “INVE Service Centers” are set up in every major aquaculture market in Europe, Latin America and Asia. These Service Centers have dedicated commercial people, educated technical support staff and local warehousing available to guarantee a fast and customer oriented service that is simply unmatched in the industry.
Apart from this form of direct sales to key customers, INVE Aquaculture has also developed a diversified network of reliable, local partners/distributors serving the needs of the farmers. In Thailand and Vietnam, a number of INVE Shops have been set up in key locations