Founded in 2006 by blake mycoskie, toms shoes was an american footwear company based in santa monica,california.although toms shoes was a for-profit business,its mission was more like that of a not-for-porfit organiation.the firm's reason for existence was to donate to children in need one new pair of shoes for every pair of shoes sold.blake mycoskie referrad to it as the company's "one for one" business model.