Research
A small business looking to make a major investment in goods or services benefits when it possesses the ability to thoroughly research buying options. Catalogs and landing pages for online ads provide detailed information on products and services the buyer can use to determine if a particular purchase fits the needs of the business or if a second option may be better. Since a salesperson is not involved in the process, no pressure exists for the buyer to make an impulse decision that may not best serve his company.