the Need Seekers demonstrate better achievement on a number of strategic and cultural variables and more likely to financially outperform their rivals than companies following one of the other two strategies.
And perceived their performance in carrying out the two most critical innovation goals "superior product performance" and "superior product quality" to be much higher than did companies using either of the other twom strategies.
And ranked as their highest innovation goal the creation of "advantaged products and services" and their number one cultutural attribute as "openness to ideas from external sources"
These characteristics clearly lead to creating truly differentiated products by leveraging all potential sources of good ideas.