Competitor Analysis owing to our marketing research of our team, which has done to survey the market, we have listed and found around 4 competitors. Such as Buy Nom Shop Apartment Kru-Ah 99 BarNom Nomchompu Shop Those competitor are not specific only on the stores that sell coffee and beverage but we also specific on those stores that sell the substitute products as well. Mean that, beside the close competitors we also concentrate on others competitors in term ofobserving the way that other competitors use to serve, meet and satisfy the customers need. In this step, we also have done the competitive analysis, external analysis, and internal analysis. These may effect to our store; therefore, we can find out the best way to compete with them and to know what we are going to alternative to make our store and products become better than our competitors and make our business run smoothly in the market. Our competitors could be in TalatNoi, Seven Eleven and the stores that sell in Mahasarakham Business School as well, we are better than our competitor by a) Target market anybody who have enough buying power to buy other product, no matter what who are they? Where are they come from? What religions are they believe in? How old are they? We will serve and provide the service all. b) Product attributes mostly of our product provide a high benefits and more useful and health effects to the customers. c) Pricing Products in our store are cheaper than other stores but high quality.