Consumer satisfaction among initial buyers of the iPhone has been rated very high. A September 2009 survey indicated that 74% of iPhone buyers are ‘Very Satisfied” (compared with 43% of RIM buyers) [4]. Given that iPhone wireless services are provided by AT&T, it is also important to look at consumer satisfaction figures for AT&T. While only 31% of AT&T customers gave a “Very Satisfied” rating (versus 50% for Verizon) [9], more people indicate they will switch to AT&T. It can be inferred that the iPhone compensates for lower AT&T customer satisfaction figures, thus indicating the success of iPhone.