In Thailand, organic farming is an alternative for mainstream agriculture because it is more ecologically sound. In addition, it is also promoted as a new production line for safe and healthy food. However, its popularity is way behind the mainstream agriculture. This study reviewed relevant literature to identify its pros and cons, and also interviewed a group of people at BanDongbak, Ban Chaimongkon, Ban Wangmon,Nongbualampooprovince and Ban NongsimNoi, Mahasarakham province who turned themselves to organic farmers. Ecologically sound, low money input but labor intensive, specifically time consuming and slow returns make organic farming less popular among mainstream farmers who expect big and fast money returns. Organic farmers expressed that cost reduction, especially on chemical fertilizers and long term benefits accrued are primary reasons making them try organic farming. Furthermore, organic farming may not be as popular as mainstream agriculture, but it offers an option that helps increase efficiency in use of land and improve year-round production of food and of useful and salable products. Subsequently, it helps improve quality of life, “a slow but simple way of life”, in which household labor and resources are used all year-round with increase in total production to eat or to sell.