carrots. Lower taste and overall acceptability scores registered in mild jam obtained from commercial carrots could be attributed to the greater firmness of these carrots as reported above (Table 1). In particular, we can hypothesize that commercial carrots need more cooking time to obtain a jam with better sensory quality. So, for this kind of carrots, the common technology may be preferred. More- over, we can hypothesize that the addition of lemon juice as anti- oxidant component in mild jams might have affected the taste, color, and overall acceptability of these products. However, this is not true for the commercial mild jams. For these samples the high root firmness affected the jam fibrousness, which influenced as main factor (also in presence of lemon juice) the taste and the overall acceptability evaluation.