Shopping and travelling are interconnected in many ways and the relationship
between the two phenomena is rather complex. With the increased mobility level of
societies shopping often emerges outside the consumers’ local trading area. In addition,
the traditional notion of shopping as an economic necessity has become a leisure activity
for a growing number of people (Friedrich, W. - Sattler, K., 2005; Dridea, C. - Sztruten,
G., 2009). The relationship between shopping and tourism is a widely-known and
scientifically studied phenomenon virtually all over the world. This article attempts to
outline the major characteristic features of this complex field of study primarily from a
theoretical perspective.