The aim of this study is to develop and propose the conceptual framework and research model
of TQM implementation in relation to company performance particularly in context with the Indian service companies. It examines
the relationships between TQM and company’s performance by measuring the quality performance as performance indicator. A
comprehensive review of literature on TQM and quality performance was carried out to accomplish the objectives of this study
and a research model and hypotheses were generated. Two research questions and 34 hypotheses were proposed to re-validate the
TQM practices. The adoption of such a theoretical model on TQM and company’s quality performance would help managers,
decision makers, and practitioners of TQM in better understanding of the TQM practices and to focus on the identified practices
while implementing TQM in their companies. Further, the scope for future study is to test and validate the theoretical model by
collecting the primary data from the Indian service companies and using Structural Equation Modeling (SEM) approach for
hypotheses testing.