Various events like:
The Fiesta Challenge, a game where balloonists attempt to drop a marker closest to a target.
America's Challenge Gas Balloon Race, where special long-distance gas balloons are inflated and then launched. The winner of the race is the balloon that travels the farthest. Some balloons in the race have gone as far as Canada and the U.S. East Coast.
The Flight of the Nations Mass Ascension, where balloonists from each nation launch, one at a time, to their national anthem and waving their nation's flag.
Other piloting, skill, and speed competitions.