The goal is to get women to buy new wardrobes and jolt anemic apparel sales. This time, the industry may pull it off, said Marshal Cohen, chief industry analyst at NPD Group Inc.
“Women basically said, ‘I’m not wearing tight jeans -- I’m done with them,’” he said.
One convert is Luciana Mando, a 29-year-old New York stylist, who prefers to “dress in a relaxed way.”
Another is Stacey Kontoh, a 34-year-old medical technician from New York. She already owns a few pairs of loosely cut palazzo pants and loves the professional and dressy look.
Busy women want clothes they can wear to yoga and work, said Nancy Green, general manager of Gap’s Athleta brand.
“Women don’t want to change five times a day,” she said.
After years of squeezing themselves into skinny jeans, many women are ready for comfort, said Wendy Liebmann, who runs WSL Strategic Retail, a New York-based research firm.
Photographer: Andrew Harrer/Bloomberg
Three years ago, clothing merchants tried to snuff out the trend with an innovation... Read More
The “trend fits the size of the American shopper,” she said. “It is much more forgiving for most or many women.”
The goal is to get women to buy new wardrobes and jolt anemic apparel sales. This time, the industry may pull it off, said Marshal Cohen, chief industry analyst at NPD Group Inc.
“Women basically said, ‘I’m not wearing tight jeans -- I’m done with them,’” he said.
One convert is Luciana Mando, a 29-year-old New York stylist, who prefers to “dress in a relaxed way.”
Another is Stacey Kontoh, a 34-year-old medical technician from New York. She already owns a few pairs of loosely cut palazzo pants and loves the professional and dressy look.
Busy women want clothes they can wear to yoga and work, said Nancy Green, general manager of Gap’s Athleta brand.
“Women don’t want to change five times a day,” she said.
After years of squeezing themselves into skinny jeans, many women are ready for comfort, said Wendy Liebmann, who runs WSL Strategic Retail, a New York-based research firm.
Photographer: Andrew Harrer/Bloomberg
Three years ago, clothing merchants tried to snuff out the trend with an innovation... Read More
The “trend fits the size of the American shopper,” she said. “It is much more forgiving for most or many women.”
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