As carriers continue to form partnerships and alliances to maximize their investments and further their brand influence, interline merchandising strategies, including synchronized pricing and revenue management, complementary ancillary offerings and bundled packages, will advance further. Coordinating and prioritizing a common omni-channel approach across members may prove complex , but a recent IATA survey found that 87 percent of airlines utilizing industry standards to conduct ancillary business also plan to use them to process interline activities.