“It was a great team,” Marqués said. “It was a fantastic team,” Azevedo enthused. The Básico
concept ignited passion. “We got excited because of the consumer, the customer input, and we made
this positive energy and this confidence.” Belief in the concept, Azevedo claimed, held them together
and nurtured their collaborative work, and Azevedo always had chocolates for the team. Still, the
passionate team soon ran into obstacles on a number of fronts.