Dear all
It is proven in many surveys on media use that the website is one of the most important communication channel to call existing and prospective customers´ attention.
An efficient marketing strategy to generate traffic to websites is Search Engine Optimization (SEO).
It includes all activities leading websites to a higher ranking in search engines. The higher a website is ranked and the more frequently the website appears in the ranking, the more visitors will be received.
In order to support you with your SEO-activities in your country we prepared a guideline & some documents on this topic:
- KSB_SEO_International_Guideline_pptx
The presentation includes a detailed explanation of the tasks. At first the process is exactly described and afterwards there are some clues given for the optimal implementation.
- KSB_SEO_checklist.pdf
This document shows the important issues which have to be observed in the optimization. For an improvement of Search Engine Optimization it is necessary that these issues are always considered in the future.
- KSB_SEO_keyword-list.xlsx
This keyword list comes from an analysis which was accomplished in Germany. The terms are registered with its particular Search Volume. The document only serves as an example. Each country should accomplish an analysis for its own needs. Therefore an agency can be ordered.
- KSB_SEO_management-reporting
This document also serves as an example. But it should be provide a basis for doing an own Reporting. The document registers the most important operating figures.
Information: In the future we will use “Universal Analytics” for our Reportings. Thus, each country can dispense his Reportings on its own.
Please do all have a detailed look at the documents.
We will have about 1 hour in our CoreMedia Trainings to talk about SEO. We will show you where exactly in the new system you can insert the meta-description, keywords etc.
If you need our advice or in case of any questions do not hesitate to ask me