Determining marketing objectives and preparing annual budgets.
•Planning marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan.
•Media Planning as per the budget.
•Developing marketing reports to be presented at the meeting of top management.
•Lead the marketing programs for branding and lead generation.
•Getting marketing collaterals, advertisements developed to help the co. meet its target.
•Over all responsibility of designing, running and promoting the company’s website and intranet which includes SEO techniques, managing PPC programs, podcasts, getting webinars delivered for visitors.
•Dealing with print, online and television media.
•Over all responsibility of running various marketing campaigns – like getting newsletters, e-mail blasts sent to the customers.
•Ensuring successful participation in national and international tradeshows, exhibitions & organizing other events like conferences, seminars etc.
•Developing systems and procedures to ensure that the leads generated are optimally utilized.
•Managing the team of marketing executives.
•Developing training programs for the people in marketing team.