For one thing, new franchising companies do not fully appreciate the need to carefully analyze and discuss with someone of knowledge, each and every operational aspectof the FDD. The FDD exposes every financial and operational phase of your franchise business and each section presents an early opportunity to analyze, discuss, create or discard dozens of operational methods and decisions.These decisions could make or break the entire franchise venture. You must carefully work with an experienced advisor to thoughtfully answer the important questions about whether, and how to franchise your business.