External recruitment methods
By examining recruitment sources, a firm determines the location of potential job applicants. It then seeks to attract these applicants by specific recruitment methods. According to a recent study, the most popular external recruitment method is newspaper and magazine want ads, used by 89 percent of the respondents. The next most popular method is the internet, utilized by 67 percent of participants in the survey. Newspaper advertising remains the dominant choice for filling local positions and enhancing corporate brand in a local market.Internet advertising allows the penetration of new market and develops a wider range of qualified applicants.