The housing under the bottle gives room to a custom designed circuit board based around the open source Arduino hard- and software platform. It features 8 bright LEDs, an efficient 8-bit microprocessor, an accelerometer to detect various motion types and a wireless network transceiver to communicate with the outside world. The 3D printed housing (designed and developed by C10) is built up of two parts, allowing to re-use the unit on multiple bottles of beer.
Heineken and Innovation
Heineken has a passion for progressive design and innovation. We continuously ask ourselves how design, technology and innovation can play a role in creating new memorable brand experiences that will also spark social connections and conversations.
The interactive beer bottle is an example of Heineken’s commitment to using pioneering technology and design to create inventive new ways to experience the product and the brand. A limited number of 200 bottles are launched for the first time at the Milan Design Fair, Salone Internazionale del Mobile 2013.
Earlier in the week, from its buzzing pop-up ‘Magazzini’ at Milan Design Week, Heineken invited designers from around the world to collaborate on building the ultimate concept lounge bar. This is the second edition of its Heineken Open Design Explorations (ODE) innovation project. To be part of the 2013/14 Heineken Open Design Explorations team, designers have until May 31 to apply on www.heineken.tumblr.com, whilst people can share their lounge bar experiences by uploading instagram pictures of lounge bar experiences using the hashtag #futureloungedesign. The best will be featured on the Tumblr.