• Does the company follow trends and events in the general environment? If not, how can these influences be made part of the company's strategic analysis process?
• is the company effectively scanning and monitoring the competitive environment? If so, how is it using the competitive intelligence it is gathering to enhance its competitive advantage?
• Has the company correctly analyzed the impact of the competitive forces in its industry on profitability? If so, how can it improve its competitive position relative to these forces?