Background
In 1912, the same year the South Pole was discovered, Oreo was first sold in Hoboken, NJ. Since then, it has become the world’s favourite cookie and the best-selling cookie brand of the 21st century. Oreo’s marketing campaigns always spoke to the target audience in a traditional way and the brand developed a very traditional image. Last year, celebrating its 100th birthday, Oreo wanted to rejuvenate it and as part of the centennial, the company launched an outstanding campaign called the “Daily Twist”.