The purpose of this study is to investigate the relationship among attributebased
destination performance, overall satisfaction, and behavioral intention
(return intention and recommendation) for Canadian visitors to Las Vegas.
The study, however, examines these relationships for distinct benefit (sociopsychological
motivations)-visitor status (first-time and repeat visitors) segments
separately to understand variations and similarities in hypothesized
linkages due to unique nature of the segments. It also compares the model
tested on aggregate data to the models tested for distinct segments in terms of
similarities and differences, as well as the explanatory power of the models