Place = Dudovskiy, (2014) considers The components of the marketing mix, are related to the place where customers are buying and selling products and services to those locations. (Guerge)For the good place that company will get advantage for another brands, you should placed your store that the local city don’t have the product which you want to sell and the place should make convenience to go for customers such as the store located on the main street road or the store is a very big store and that store has the good facility like a car park. For the example, (John Dudovskiy, 2014)Tesco where big brand supermarket in UK has 4 different store formats are Tesco Express, Tesco Metro, Tesco Compact and Tesco Superstore.