people have different wants needs and desires but can be similar from people to people society wants and needs have influenced the innovations that are made among members of a social system adopted over time this is known as the diffusion of innovations to put in proper words diffured through cartain channels and then adopted over time among the member of social system like culture a sub culture an organization etc there are key elements in the difussion process altogether
- first off is innovation which is the idea object or practice thatpercived as new by members of the social system a lot of things determine innovation adoptiveness like the idea itself is it easy toues? how others perceive that the and result