clever companies know that there is big money in small cpockets, which means that they're after your pocket money! And that's why they advertise everywhere,persuading you to buy their products with their smart slogans,attractive colours and beautiful, smiling people. Some companines even send out 'coolhunters' to find out what young people find cool and then make adverts that appeal especially to them! Sometimes we need the things they are advertising, of course, but many times we really don't. We buy food, clothing, beauty products and many other things to fit in with our friengs, or simply because it's fun to shop! But every time we buy something,there's an effect on the environment. When clothes are made, for example, lost of natural resources are used and harmful chemicals are produced. So, the next time an advert tempts you to buy something new,stop and think about your choices before you do! Here are a few ideas to get you started