Tick‑Tock Goes the Clock
Most of the guidelines found in this book consist of small touches that, when put
together, make your map into a professional product. But you must be aware that
though each technique may take up only a small amount of time in itself, the total
time spent on all of the “little” touches that make up an entire map will be significant,
especially when you are first practicing them. So what do we do about the time that
it takes to build a good‑looking map? How do we convince ourselves that the time
it takes to make a sophisticated map is worth the effort and financial expenditure?
How do we convince our bosses and clients? If “cartographer” is not in your job title,
then this can be difficult, though you have certainly already decided that, to some
extent, the effort it takes is worth it or you wouldn’t be reading this book.