Strengths
• Samsung’s established brand name and reputation as the leader in digital TV industry with the biggest market share positions the company in the top of consumers’ minds and overall awareness in the process of making a TV purchase decision.
• Samsung has its own section on its website dedicated to the Smart TV. The interactivity of it allows prospective consumers and website visitors to learn more about the products’ features and have an idea of how the TV works in real life.
• Samsung’s Smart TV offers a line of features that no other TV has. From voice and gesture recognition to apps specially built for the product, the TV itself is an innovation and enhancement to the current ordinary TV viewing behavior.
• Consequently, from the previous point, one of the Smart TV’s features is the ability to connect other Samsung devices wirelessly to the TV. This is useful for the target market, since we found (from the reviews on the Samsung Smart TV website) that the current Smart TV owner already has or had an average of four other Samsung devices or products prior to their Smart TV purchase.