At one end of the spectrum then niche tourism can be defined as breaking
down into still relatively large market sectors (macro-niches – i.e. cultural
tourism, rural tourism, sport tourism, etc.), each capable of further segmentation (micro-niches – i.e. geo-tourism, gastronomy tourism, cycling tourism, etc.). At the
other end of the spectrum, niche tourism is focused on very precise small markets
that would be difficult to split further. But as well as niche tourism based around
what tourists do, there is also a geographical dimension by which locations with
highly specific offers are able to establish themselves as niche destinations. Thus for
instance, a wine growing region can position itself as a niche destination offering
tours of its specific wines.