6.0CONCLUSION
Starbucks success is achieved through a few factors.
Outstanding Quality of the coffee brewed
Excellent service provided at the stores
Fast growth of new stores all around the worldThese factors not only have increased the sales but also the reputation amongthe coffee lovers. Starbucks encounters aggressive competition in all areas of itsbusiness activity. The market for each of their business segments arecharacterized by vigorous competition among major corporations with longestablished positions and a large number of new and rapidly growing firms.Anyway, as Starbucks have a good financial capacity with good strategies; it canovercome all the competitors to shine high as
the first class coffee purveyor