According to Yip (2004) the term *strategy* is thus more usefully reserved for dynamic activities that are used to change either a market or other position (routine strategies) or a business model (radical strategies), while the term *business model* refers to static positioning, i.e. the business model. There is nothing wrong with having a static business model-being static should be the ideal because it means that the company is enjoying a dominant and profitable market position (Yip, 2004). In other words, strategy is not a business model, but rather a pattern within which a business model changes (Stefanovic and Milosevic, 2011).