Perhaps the sneakiest form of advertising is called buzz marketing. This involves a company hiring people to create excitement about a product In exchange for free products or money, these people pretend to talk about the product spontaneously in everyday settings to people they meet in their hired to pose as a user of the product. If the techinque is done correctly, the consumers do not even know that they were the target of buzz marketing. Lately, buzz marketing has been spreading to chat rooms, Internet forums, and blogs. Wherever we go, advertisements seem to follow. Unless you're reading this article on a desert island, there's probably an advertisement close by. And there seems to be no limit to the lengths advertisers will go to order to catch our attention. In the years ahead we can expect advertisers to come up with even more creative,surprising,and outlandish forms of advertising in their ongoing efforts to grad our attention -and our wallets!