Results of hypothesis testing Personal factors are gender differences in the arrival of tourists at Bangkok Dusit Princess did not differ in terms of age, education, occupation and income. Differences in the arrival of tourists at Bangkok Dusit Princess differ. Risk management, including the price, the location personal communication materials. The tools of symbolic and Positively correlated to the level of tourists staying at the Dusit Princess Hotel, Bangkok. Statistically significant 0.1.